Overview
From Idea to Enterprise
Creating and scaling impactful businesses from the ground up.
Relationships Before Revenue
Great brands are built on trust. I focus on relationships first, then scale with purpose.
Designed Simple. Priced Fair. Built to Last
This reflects my commitment to fair pricing, meaningful relationships, and building ventures that last long.
Projects
Active Ventures
BrookNest
Providing sustainable outdoor products for comfortable, inspiring adventures and a closer connection to nature.
Roobaroo
Roobaroo creates stylish, comfortable apparel for Australia’s youth, blending modern design with cultural identity to inspire confidence, expression, and community.
Kalamaki
Kalamaki serves authentic Greek street food, crafted from fresh ingredients to deliver bold, memorable flavours of Greece.
Asad Express
Asad Express delivers reliable logistics solutions, seamlessly and efficiently connecting North America from Mexico to Canada.
Thai Station Canada
Thai Station Canada delivers authentic Thai cuisine, where fresh ingredients and vibrant flavours meet a modern, welcoming dining experience.
Thai Station US
Thai Station U.S. brings authentic Thai cuisine, crafted from fresh, healthy ingredients, to a growing audience across America.
Thai Station UK
Thai Station UK will deliver authentic, high-quality Thai cuisine with friendly service, bringing tradition and taste to diverse communities.
Laily
Laily aims to be a distinguished French sweets and bakery brand, offering authentic flavours, delicate craftsmanship, and refined indulgence.
Former Ventures
Thai Station Ireland
Thai Station was founded in Ireland, grown successfully for over 12 years, and now seeks expansion internationally with authentic Thai cuisine.
Zinat
Zinat was a leading cosmetic shop in Kabul, renowned for quality products and strong customer attention, until operations ceased under new administration.
Community Engagement
Hazara Community
Hazaracommunity.org is a charitable organisation dedicated to uniting Hazaras globally, safeguarding cultural heritage, honouring sacrifices, and fostering collective identity.
My Journey
I’m an entrepreneur with a passion for building ideas from the ground up and turning them into thriving ventures. Over the years, I’ve launched businesses across food, retail, and online trade, each with the same focus: creating real value and lasting connections.
I believe in keeping things simple, high quality, fair prices, and genuine relationships. Whether it’s shaping a new brand, exploring fresh markets, or connecting people through business, I’m always driven by curiosity and a commitment to do things properly.
This site is where I share my journey, my projects, and the ideas I’m working on next.